Insight & Innovation

The Continental Group is a leading insurance intermediary and financial services solutions provider in the region. Licensed by the Insurance Authority and the Securities and Commodities Authority (SCA) of the UAE we represent reputed multinational and local insurance and financial institutions.

At Continental, we realise that financial solutions are as diverse as your needs, and no one solution can serve everyone. Driven by the philosophy of building long-term, mutually beneficial relationships with our customers, we specialise in providing personalised solutions through a qualified and experienced team of consultants.

25 Years of Experience

300 Team Members

50 Partners

4 Countries

Our Leadership

Ashok Sardana

Founder & Managing Director

Akshay Sardana

Director & Vice President

Anselm Mendes

Executive Director – Sales & IT

Ruchika Athukorala

Manager - Compliance

Alex Varghese

Sales Director - Alternate Channels

Shilpa Shetty

Vice President – Private Client

Richard Williams

Senior Vice President - Geneva

Anam Zahid

Manager – Life and Policy Servicing

Shabbir Moonim

Chief Financial Officer

Irfan Siddiqui

Associate Vice President - General Insurance

Manish Sharma

Vice President – Business Development (Mauritius)

Prashant Sharma

Vice President - Life and Policy Servicing

Faisal Abbas

Vice President - EB & General Insurance

Neelam Verma

Vice President - Investments

Shainy Koshy

Head of HR

Nabil Sabbagh

Training Manager

Andrew Cole

Director Sales

Arindam Mukherjea

Associate Vice President - Business Development

Our Values


To offer quality advice on Insurance and Investment Solutions that will secure and enhance our clients’ financial well-being.


To be a partner of choice for all leading Insurance and Financial Institutions.


To offer a work environment that enriches our colleagues, empowers them, raises their self-esteem and encourages their entrepreneurial spirit.


To continuously contribute to society and follow values of integrity, honesty and humility.

Growing From Strength To Strength

From our humble beginnings in a one-room office, Continental has developed into an internationally renowned insurance intermediary and financial services organisation. With offices in Switzerland, India, Kuwait, and the UAE, we currently serve clients across Europe, Asia, the Middle East and Africa. We have grown from strength to strength, and most importantly, so have our clients. Their journey has mirrored ours, with financial security, stability and independence a direct result.

A Network of Qualified Professionals

Our team of over 300 qualified members operating from offices in the Middle East, Europe and Asia are geared to provide impeccable service and unbiased advice that is backed by professional qualifications, rich experience and a guiding philosophy of doing what is right for our clients. Our dedications to continuing education, research and technology, ensure we stay ahead, so we take our clients further.


Our Affiliations

Million Dollar Round Table

The Million Dollar Round Table (MDRT) is The Premier Association of Financial Professionals.®

Founded in 1927, MDRT provides its members with resources to improve their technical knowledge, sales and client servicing while maintaining a culture of high ethical standards.

The challenge to attain and maintain membership in MDRT is really an open invitation to all Professionals in Financial Services. The Million Dollar Round Table fills a special requirement sought by the many who join its ranks. That special requirement is sales and service excellence!

MDRT membership is a coveted career milestone. It indicates achievement and brings deserved recognition for the individual. For many, MDRT opens the door to a new world of knowledge, motivation and professionalism.

The Chartered Insurance Institute

The Chartered Insurance Institute (CII) is the premier Professional organisation for those working in the insurance and financial services industry. It is dedicated to promoting higher standards of competence and integrity through the provision of relevant qualifications for employees at all levels and across all sectors of the industry.

Success in CII qualifications is universally recognised as a sign of commitment and professionalism.

Award in Financial Planning (AFP) developed by CII provides a solid grounding in the core financial and life assurance principles to advisors. It also offers guidance on sound professional practice, thereby providing a framework for ethical behavior. CII qualifications are recognized by the financial services industry worldwide as evidence of commitment, knowledge and understanding. They underpin technical learning and understanding which enable them to offer professional service to their clients.


We focus on helping clients stay one step ahead by taking advantage of new investment trends and opportunities in emerging markets. We find a perfect fit by using our wide range of partners.


B.V. Manigandan

National Life & General Insurance

We have been working with Continental for the last two years, and honestly I think you have the best EB Department. Each and every individual I have met with and spoken to, carry out their tasks with utmost professionalism. I have been really lucky to develop a strong relationship with the team within the span of time.

Thank you and congratulations on your 20 years!

Adil Sadri

Finance Manager at SONY GULF FZE

The service and support I have received from Continental has been commendable. In the 4 years since I started with them, they have continued to get better and better, and it is always a pleasure to interact with them.

Shahistha Kasim

Sales Support Administrator at Shuraa Management & Consultancy

We researched many companies for our organisation’s medical insurance requirements. Continental Insurance Brokers and, in particular, Mr. Asfar came quite highly recommended to us. From the beginning, we have found them to be extremely professional and Asfar has on more than one occasion gone the extra mile for our company. He always makes himself available and responds quickly. We would highly recommend Continental for its competitiveness and professionalism. We would like to thank Mr. Asfar for his service to us over the past two years.

Devang Bhatt

Senior Accountant at Ince & co

Aadil is a very good financial advisor. For several years, I kept thinking about getting my financial planning done, and once by chance, I heard him on the radio and then met him. I was able to change the status quo and act to make my aspirations a reality. He not only made me aware of my immediate financial goals but also, within a span of a year, got me started on my financial planning.

I think if I had not met him, I might have still been only thinking rather than putting my plans into action, which thanks to Continental and Aadil I have started and am on the road to financial security.

Mammta Shoroff

Executive Director at KOTTOOR International LLC

We are happy to be under the care of Continental. All our cars, people, projects and properties are very well covered by them and we appreciate their timely support on claims and policy issuances.

We’re here to help.
Call us on 800 242 or email on
One of our advisors will get in touch with you.