Our Investment Philosophy

Our investment philosophy centers on the specific investment mandate of our investors. Keeping in view a long-term investment horizon, we aim to amplify return while keeping risk in check.

The following fundamentals summarize our investment practices

Investor-centric - Our investment advice is based on our customers’ aspirations and guided by their challenges. No matter where you are in your investment journey, we’re there to help you achieve your financial goals.

Risk minimization - We believe that the strength of an investment strategy lies not in its focus on superior returns, but in its ability to prevent losses. It is superior performance during bad times that establishes an advisor’s credibility, rather than above average returns as a result of high risk exposure.

Steady returns - Achieving superior results when things are looking up and performing below average during tough times is not the way we work. We aim for consistent performance year-on-year with a long-term investment horizon.

Focused investment approach - We believe our portfolios are not just based on an array of security holdings but a theme-based, research-driven and focused investment model. Thus instead of overly diversifying the portfolios, we strive to be in the right asset class at the right time.

A bottom-up approach - Our investment strategies rely on in-depth knowledge of companies and their securities, independent of economic outlook, interest rates or securities markets. We structure our portfolios with a defensive stance focused on minimizing risk rather than an aggressive strategy focused purely on high returns.

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Three reasons to choose Continental


A network of qualified professionals

We recognise our responsibility as your guide to the complex, ever-changing world of financial planning and advice. Our advisory and consulting services help you better understand your options to create proven solutions that align with your goals.

Continental’s team of over 300 qualified members operating from offices in the Middle East, Europe and Asia are geared to provide you with impeccable service and unbiased advice that is backed by professional qualifications, rich experience and a guiding philosophy of doing what is right for you, our client.

Our dedication to continuing education, research and technology, ensures we stay ahead, so we can take you further.


Multifaceted solutions

For us there’s nothing more important than your financial security. Whether you are securing your family’s future, assisting your clients or planning your own expansion, Continental can provide the guidance and resources necessary to reach your financial goals and aspirations quickly and efficiently.

Our extensive range of products from reputed local and international partners allow us to offer you the most comprehensive financial and insurance solutions in the market with a commitment to provide a dedicated and personalised service to you at all times.


A personalised approach

We believe that in life, and in business, personal relationships come first. Our relationships are founded on trust that we work hard to uphold – always in addition to a qualified, experienced team.

To help you meet your unique financial goals and aspirations, we ensure that our advice and recommendations are tailored to suit your objectives, risk tolerance, time horizon, cash requirements and other key parameters. We source solutions that are designed based on your long-term interests which could vary from minimising risk, preserving wealth, to maximising income or accumulating capital and other financial desires.

The quality of our service relies on confidentiality, trust and discretion, which make us the preferred choice for our clients.

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